Social Media Optimization is a term that is extremely popular in today’s digital marketing world. But what actually is Social Media Marketing, what are its benefits and how did it come into existence? And how it is so important to the digital marketing field? Well, the answers to all these questions will be given below, but before all that let us talk about what actually is the base of Social Media Optimization, it is Social Media. And Social Media Optimization, as the name suggests is about the platforms where people interact socially and can share their media. Platforms such as Facebook, Twitter, LinkedIn, Snapchat, Instagram, and Tumblr are all examples of Social Media websites where people build large communities and interact with each other. Every Social Media Optimization website has its own benefits, some such as Twitter are great to create a Buzz about anything, while some such as Facebook have their own benefits which also have the biggest user base of more than 1.3 billion people worldwide. To think of it, Facebook is the third largest virtual country in the world, and then we have more social media platforms such as Instagram, Snapchat, and Tumblr with their own set of uses and benefits.
But what is the use of all these Social Media Optimization Options and how can people (Basically Advertisers and Marketers) Benefit from this?
It is simple, all these people have large virtual markets that they can target, and more than that they have platforms to promote their products and services. And every organic strategy that they integrate in order to promote their businesses is under the umbrella of Social Media Optimization. Now, let us talk about the word organic, any organic strategy means the strategy that will not have any capital involved. Because any strategy that has some financial investment in their social media would be termed as, Social Media marketing, rather than Social Media Optimization.
There are various ways of optimizing any website on Social Media. You just have to work on the content and interact with the people whom you want to target. Starting right from what you need to do. Say Facebook is the medium that you wish to target and your blog is Food related. You create a page on Facebook and put good quality content on it. Content doesn’t just mean text, but also everything starting right from content to images as well as Videos. On any digital platform, you need to understand that ‘Content is King’ and in order to have a good traffic your website, as well as your page, should be content rich. What more can you do is, you can you can ask your peers to share as much content as possible and also build relations with other people from your community itself.
Once you have done this much and have started receiving good traffic, you will start getting comments and likes in the comments section of the posts. What you need to do here is the most important thing. You need to respond to each and every comment that you get, you need to make sure that each comment is replied to and the opinion is taken into consideration. Your audience would love to see that they are important to you, and this way you can grow. There are a lot of things that you can do to engage more people, such as posting questions, integrating live videos in your account as well as some more things such as using more and more videos. What this will do is get you more views, likes as well as shares, because videos have not just the retention factor with them but also are shared way more than images as well as text.
All this again is just a glimpse into the world of Social Media Optimization. In order to know more, enroll at Digital Technology Institute New Delhi, and get trained by the best Digital Marketing professionals nation has to offer.