Mobile cell phones are the most important factor in today’s life. It is just more than a mean of communication. Through cell phones, all the work of the world can easily be accomplished with just a tap. It can be a phone, a calculator or a camera. These feature-loaded phones are in hand of everyone. From all the age groups. Manufactured by companies across the globe their hold on the market is huge.
The demand of cell phones is always high and due to the fact that a newer one is released in the very short span of time, the market hold never ceases. These cell phones are also available in a huge variety of prices, which allows consumers from all sectors and backgrounds to own one. Just because a majority of the population spends most of their time on the phone, the impact it has on the lives of these people is tremendous.
This impact gave birth to mobile marketing. An easy breezy way of marketing through mobile phones. A lot of mobile marketing agencies in Gurgaon have even stated this kind of marketing to be the most reliable. So here is how mobile marketing helps you reach the exact target market:-
- Widespread –
The most favorable point about the majority owning a smartphone in today’s world is definitely taken by these agencies. The amount of widespread effect that these marketing techniques have on the people is huge which facilitates or pushes their main issues. Various marketing agencies in Gurgaon have agreed that the collaboration of marketing and mobile has led for the betterment.
- SMS is still important –
Though undoubtedly majority of the people possess smartphone the people who don’t are also in abundance. Hence marketing agencies had to come up with a strategy that would have its reach everywhere. Due to the fact that most people rely on the internet that at times crashes too, choosing text message is an effective and brilliant way to overcome this hindrance.
- Curiosity is the key:-
The marketing agencies in Gurgaon have admitted that the key way to attract attention would be to build up curiosity. With revealing nothing much, the curiosity or desire of the consumer rapidly increases thus doing the job of marketing efficiently and properly. Hence we can say that curiosity is the key to success.
- Attractiveness is also important:-
Eye-grabbing prospects are generally the first thing to come to notice. If there’s an attractive factor involved that grabs the attention of a person and persists it, would be an ideal way to speed up a better marketing. Attractive can be described as anything which weird or soft colors, weird taglines, that can attract the eyes of the consumer.
- Short, crisp and compact content:-
As the gadget name suggests, mobile would imply something that is movable. Hence marketing agencies in Gurgaon look out for marketing campaigns and strategies that are short and crisp instead of lengthy. Humans are always in a state of hurry, hence reading something that might take away most of their time is something that wouldn’t definitely grab their attention.
- Micro Moment Advertising
From a survey, it is claimed that a normal internet consumer spends a minimum of 4 hours a day on their smartphone. But not all at once. They at least open each social media app 8-10 times in a day use. While scrolling down the news feeds they are ready to spend 20-30 seconds to read your advertisement or see a video. Now Micro Moment Advertising is advertising in micro-moments. Suppose a Micro tale of 23 words on a social media page will only take a few seconds to be read, but in that few seconds, your marketing work will achieve its target. And if you count every IP address, in short, if you count every mobile phone consuming Micro Moment Ads, summing them up it’s a huge marketing success. Marketing agencies in Gurgaon try out micro-moment method to reach each and every audience with a smartphone.
- Using Artificial Intelligence
AI can proficiently analyse consumer behavior and their respective search patterns. It also helps you to gain the individual personalized choices and preferences, knowing your consumers better than before. And once you know your customer, and you can deliver their needs. Reaping profit will be easy enough. Utilizing data from social media platforms is the best way to implement AI. Also the number of Mobile phones in the world in increasing day by day. So the Artificial Intelligence can easily fetch a huge database to churn out your needful data, that too with the permission of your consumers. Because trust is the most essential factor.
It is seen that for marketing purpose of any company, mobile is the most advanced and crucial tool to focus on.